Branding Research

MUSIC VIDEO RESEARCH

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LADY GAGA

LADY GAGA - MODE OF ADDRESS

Lady Gaga is regularly interviewed as a result of new albums, singles and her charity, the 'Born this Way Foundation'. During interviews...

LADY GAGA - SOCIAL NETWORKING

The mise-en-scene of Lady Gaga's social media websites follow a similar colour scheme to her album 'The Cure'. For example, all her...

LADY GAGA - PICTURES

During photo shoots, Lady Gaga directs her attention towards the camera, thus making eye contact with the audience and engaging them...

LADY GAGA - FASHION

At the peak of her career, Gaga gained much attention for over the top outfits. For example, Gaga performed 'Poker Face' (the piano...

LADY GAGA - LOGO'S

Lady Gaga does not have a specific logo as the way her name is written changes depending on the album and the type of music featured on...

RIHANNA - FASHION

When off stage, Rihanna has a very laid back style, generally consisting of jeans and a t-shirt. This allows her audience to see two...

RIHANNA - LOGO'S

Rihanna's logo is often used to increase recognition of her work, and boost sales. For example, fans are more likely to buy an item with...

RIHANNA - MODE OF ADDRESS

During interviews, Rihanna appears to be well spoken, relaxed and confident. She often uses taboo language, however refrains from it...

RIHANNA - PICTURES

In the majority of Rihanna's photo's, her attention is directed towards the camera, engaging her with the audience. Her images also have...

RIHANNA - SOCIAL NETWORKING

Rihanna's social media does not follow any theme as they are all different. Rihanna uses her media platforms as a way of advertising her...

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