Rihanna's social media does not follow any theme as they are all different. Rihanna uses her media platforms as a way of advertising her music; all three of her social media platforms promote her new releases. She does this by adding the link to the song in each of her bio's. The artists Instagram is also used to promote various products as well as her singles, such as 'puma' shoes. Her social media accounts also have a professional feel to them as she posts various photo shoots a lot, suggesting that her image is important to her, however there are a few photo's taken by herself and various throwback pictures, allowing a personal feel to her sights and suggesting that she can relate to her fans not only on a professional level.