In the majority of Rihanna's photo's, her attention is directed towards the camera, engaging her with the audience. Her images also have a soft effect to them, emphasizing her beauty. Additionally, having a neutral, serious facial expression during a photo shoot allows her to seem focused and serious about her work. This is a particularly important representation of the artist as it allows for audiences to take her seriously and consider her to be determined. Furthermore it contrasts with photo's taken of her backstage, which shows her to be more relaxed and down to earth.
