Rihanna's logo is often used to increase recognition of her work, and boost sales. For example, fans are more likely to buy an item with the logo in order to express their passion for her music. Her distinctive logo helps achieve this as the bold typography stand out. Additionally, including the logo on other platforms such as clothing lines generates more sales, as fans Rihanna are more likely to buy they clothes due to their love of the artists music and character in general. The logo also expresses the artists personality, as it can be seen as fierce.
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