IN WHAT WAYS HAS YOUR MEDIA PRODUCT DEVELOPED FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?
Pop songs often involve an emotive narrative that an audience can relate too, for example 'Just Give Me A Reason' by P!nk focuses on the heart broken, lonely and isolated artist, reminiscing a past lover. This emotive effect on the audience is achieved through slow editing and low key lighting within this video. When creating my product, I decided to steer away from this path, partly because of the fast paced beat, but also because we wanted to add a positive but vague narrative in order to be more engaging. To do this, we used fast editing and high key lighting, that worked in synergy to create an enjoyable and positive music video.
Music video's structure varies, with no two being the same, however, a typical music video has an even balance of a narrative and a performance, for example Sam Smith 'I'm Not The Only One'. In order to develop this convention, my music video is more performance heavy, despite featuring some narrative. This was easier to achieve as the narrative is more vague than common pop video's, and therefore did not need a lot of footage to be understood.
